11-2-2022 LEAD CONVERSION™

As a loan officer, you need to maximize the potential in every lead you receive. LEAD CONVERSION™ shows you how, with a sales process that is clear, concise, repeatable, measurable – and most importantly, proven to work.

Loan officers experience a lift in lead conversion and loan pull-through by learning how to:

• Develop a strategic lead contact strategy
• Identify buying signs and emotional hot buttons
• Utilize multiple closing techniques to secure the customer
• Implement a process to confidently speak to customers
• Present options to customers in an easy to understand format